The LEARNING library

The Marsh Brothers

“It’s not about the cars, it’s about the people,” said Bill Marsh Jr., co-owner of Bill Marsh Automotive Group in Traverse City. This deep-rooted value came from their father, Bill Marsh Sr., who bought a poor-performing Buick dealership in 1982 and made it a top-performing dealership within the year. He brought his sons Jamie, Bill Jr. and Mike into the business and eventually sold it to them. What does it take to transition a business within the family? It takes a lot of heart and consideration. The Marsh Brothers will be in the studio today to share their experience.


Because, according to the U.S. Census Bureau, Baby Boomers own 2.34 million small businesses in the United States, employing more than 25 million people. That’s a lot at stake for those who fail to plan. We want to help you start the conversation now.

Tune in and find out how the wisdom of Bill Marsh Sr. set his three sons up for success.